It’s now four years since Airtel Uganda took over the sponsorship of Uganda football senior team, the Uganda Cranes from MTN.
Over this period, Airtel has enjoyed unprecedented publicity, thanks to the appealing brand of the Uganda Cranes.
In November 2017, Airtel announced a new sponsorship deal worth Shs10bn (approx $2.94M) in a period of four years.
However, MTN, Uganda’s leading telecom firm couldn’t sit and just watch.
The latest is that MTN Uganda will Tuesday December 19, 2017 unveil an initiative to support grassroots football countrywide. This will be in direct competition with Airtel’s campaign dubbed ‘Airtel Rising Stars’.
MTN says the initiative is aimed at enhancing the football playing experiences among children across all the regions in Uganda.
Speaking ahead of the launch, Valery Okech, the MTN Manager for Corporate Communications stated: “Football which is a form of play makes children happy, smart and prepares them for the future by imparting great social and awareness skills. The initiative that we will launch tomorrow will ensure their football experience is enhanced further for a better playing experience”.
The MTN Group Brand Mission is ‘To make our customers’ lives a whole lot brighter’. With this initiative it will be an avenue to make the lives of children countrywide brighter by ensuring the initiative makes it easier and better for kids to play football.
Complete details of the initiative will be unveiled at a press conference.
We shall keep you posted!