Sheila Gashumba, a celebrated TV personality and daughter of social commentator Frank Gashumbahas landed a year-long lucrative deal at Africell Uganda.
The telecom firm contracted Sheila Gashumba as ambassador for its Triple Data offer.
While officially unveiling the Triple Data offer to the Ugandan market Wednesday afternoon at their head offices, Milad Khairallah, the Africell Commercial Director said they hired Sheila to give the offer image and attach personality to it.
“Sheila is a credible personality having been our customer from day one. She properly understands the brand and is able to disseminate the information to the rest of the customers,” Khairallah said, adding that Sheila also fits the excitement about the campaign because she is an achiever considering her age. Although money involved in the deal wasn’t disclosed, sources say Sheila will be taking home some “good money”.
With the Triple Data, a customer gets three times of the data they buy everyday starting from 200MBs up to 1GB.
“Our customers are key in all our innovations and Triple Data is another such offer. While the normal way elsewhere is that companies create what they think is right for their business needs, Africell is changing all that. We listen to our customers and create exactly what they ask for,” Khairallah added.
Sheila said she was “elated about the role and recognition that Africell was offering.”
She joins Bebe Cool, David Lutalo, Sheebah Karungi, Ziza Bafana as other Africell brand ambassadors.