Coca-Cola Company Monday announced that it will bring the FIFA World Cup original trophy to Uganda in March.
Coca-Cola Uganda top officials said the trophy will be received by Uganda Government Officials on March 5 and will be available for the rest of Ugandans to view inside Lugogo Cricket Oval in Kampala on March 6.
The tour serves as one avenue of cementing Coca-Cola’s relationship with its customers and the soccer fans.
“We are proud to welcome the FIFA World Cup Trophy to Uganda for the second time,” said Miriam Limo, the company’s Senior Brand Manager for Uganda.
Limo revealed that Uganda was chosen amongst 10 countries in Africa to host the trophy through competitive bidding that focused on security, capacity to host among other factors.
She added that the love that Ugandans have for sports especially football is the other reason why they went into this trade.
Nicholas Muramagi, the general secretary at the National Council of Sports (NCS) said that the tour would enhance Uganda’s sports tourism, and also stimulate interest for sports activities amongst Ugandans.
“Uganda will be showcased as a destination for soccer,” Muramagi said.
The trophy will visit only 10 countries in Africa. World over, it will traverse 50 countries across six continents [and 126, 000 kilometers] in the nine months leading up to the 2018 FIFA World Cup in Russia.
In a press statement, circulated by Coca-Cola Company, FIFA President, Gianni Infantino said that the trophy serves as a unifying force worldwide.
“In the world of sports, no symbol stands stronger than the FIFA World Cup Trophy,” Infantino said.
This will be the second time the precious trophy will be coming to Uganda since 2009.
For one to access the ground, they will only be required to buy a bottle of soda made by Coca-Cola.