Sharon Kiggundu, UMS President
Uganda Marketers Society (UMS) and the Chartered Institute of Marketing (CIM) have signed a MoU (Memorandum of Understanding) for a Strategic Partnership to enhance professional marketing standards and practices in Uganda.
The partnership will see CIM appoint ambassadors and advisory representatives to the UMS organisation, to ensure that marketing professionals in Uganda benefit from:
●The adoption of CIM Professional Marketing Competencies to establish best practices.
●The opportunity to become chartered marketers by taking up CIM qualifications and CIM Continuous Professional Development (CPD) programmes.
●Joint networking activities and shared academic exchange to strengthen the professional marketing community and encourage career development.
CIM ambassadors and representatives will also be responsible for engaging with Universities, building a strong network of CIM Accredited Study Centres, developing CPD programmes and engaging with Ugandan businesses to encourage recruitment of CIM qualified marketers.
Since its inception in 2015, UMS, the umbrella body for the marketing community in Uganda now boasts of over 200 members and seeks to remain the most relevant influence informing marketing in Uganda. CIM is the world’s leading professional body for marketing, driving forward its mission to create a marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills.
Commenting on the new agreement, Ms. Sharon Kiggundu, UMS President said: “Partnering with CIM will go a long way in helping us advance our marketing practices towards world-class standards. It is a significant step for the UMS in achieving our vision to be the leading body of marketing practitioners and professionals in Uganda. Now, marketers at any stage in their careers will have access to clear competencies and standards to ensure their professional development.”
Ian Marshall, Head of International Relations at CIM, added: “The CIM has a growing presence in Uganda, and we look forward to working with the UMS to actively engage with universities, businesses and individuals to promote professional marketing standards across the country.
“We believe marketing is the critical factor in driving long term organisational performance, and so it is more important than ever that marketers and businesses alike develop their professional advantage.”
The Chartered Institute of Marketing has 120 study centres in 32 countries and exam centres in 132 countries worldwide. These provide a professional framework for marketing at national level and through training and qualifications, help to increase skills and knowledge of those working in, or wanting to work in marketing. They also provide
opportunities for members to meet locally, organise events, exchange views and exchange information with fellow professionals at all stages of their careers.