CFAO Uganda officials in a group photo after announcing change of name from Toyota Uganda
Toyota Uganda Limited, the market leader in Uganda’s new car industry, announced today that it has changed its name to CFAO Motors Uganda. This transformation goes hand in hand with the progressive expansion of the range of solutions offered by the company.
Present in Uganda since 2005 under the name of Toyota Uganda Limited, the company has over 200 employees who offer complete mobility solutions.
Addressng the media at Sheraton Hotel about the name change, Thomas Pelletier, Managing Director of CFAO Motors Uganda said the new name (CFAO Motors Uganda) reflects the full range of services the company offers in addition to the exclusive distribution of new Toyota vehicles in Uganda.
He noted that CFAO Motors Uganda are the official distributors of brand-new Suzuki vehicles, Yamaha motorcycles, Hino Trucks, and Toyota forklifts. The company also proposes a range of short and long-term lease and car rental solutions for businesses through the LOXEA brand and its partner Avis Fleet. It also provides a raft of other services to expand the offering, including fleet management, geolocation, telematics and more.
CFAO Motors Uganda will continue to remain the exclusive manufacturer-authorised distributor of brand-new Toyota Vehicles and genuine parts in Uganda, as well as exclusively offering Toyota Manufacturer’s warranty. In addition, the shareholding and team remains the same. CFAO Motors Uganda is a subsidiary of CFAO Automotive, a division of the CFAO Group, which is part of Toyota Tsusho Corporation.
“We have been known as Toyota Uganda since 2005. However, increasingly, we have felt the name does not encompass the full breadth of mobility solutions that we offer, over and above the Toyota brand. The rebrand to CFAO Motors Uganda allows us to align with our CFAO Group philosophy that seeks to strengthen our investment in Toyota whilst at the same time offering additional mobility solutions. More than a name change, this is also a milestone that brings us closer to our ambition: sustainable growth, value chain integration, partnership with strong brands and innovation, consolidating our position as a leading automotive brand.” stated Mr. Thomas Pelletier, Managing Director of CFAO Motors Uganda.
As part of its rebrand to CFAO Motors Uganda, the company will soon launch new products and services and more innovative mobility solutions. These new models and products will include connected services, affordable new vehicle financing solutions, and a whole new range of competitively priced automotive parts from international manufacturers, tailored for a broader range of consumers.
In tandem with the name change, the company has also adopted a new corporate visual identity.
Pelletier said CFAO Motors Uganda will also start selling used/old vehicles beginning next year (2023). The company will pilot the selling old vehicles this year, he said.
Pelletier noted that 90% of the cars in Uganda are old, with only 10% being new. In the new vehicles category, CFAO enjoys 55% market share.
CFAO Group has four business domains; mobility, healthcare, infrastructure and consumer.
Asked whether CFAO Uganda which is mainly focusing on mobility will venture into other domains, Pelletier said as entrepreneurs, they are “watching for opportunities” and once they are available and make “business sense”, the company will invest in them.
