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Analysis & Opinions

Why Public Relations (PR) Professionals Need To Mind Their Language When Working In Africa

By Nicolas Pompigne-Mognard People like to generalize about Africa. Commentators often try to simplify things for international audiences by implying that there is one giant African population. One culture. One media landscape. But, as any Public Relations professional looking to engage African audiences soon discovers: Africa is not a country.

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Analysis & OpinionsInternational News

Here Is Where Firms Will Reap From Under William Ruto Presidency

Kenya’s President-elect, William Ruto Road contractors, the banking sector, insurance, e-mobility operators and agro-processors stand to mint billions as the electorate push President-elect William Ruto’s administration to deliver on promises made during campaigns. The government bureaucracy is realigning with the new administration’s manifesto that promised to sink billions of shillings in

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