UCDA MD, Dr. Emmanuel Iyamulemye (L) interacting with Amb. Phoebe Otala
Uganda will soon open a coffee shop in Germany and Denmark in a move aimed at growing the market for the country’s coffee.
Dr. Emmanuel Iyamulemye, the Managing Director at Uganda Coffee Development Authority (UCDA) made the revelation after having a fruitful meeting with Amb. Phoebe Otala on promoting Uganda coffee in Germany and Denmark.
Iyamulemye says UCDA in collaboration with Foreign Affairs Ministry “will launch the Uganda coffee shop in Germany and Denmark soon.”
“Germany is one of the top destinations of Uganda coffee in Europe. In December 2022, Germany imported 48,879 60-kg bags of coffee, and Denmark, on the other hand, is the fourth most coffee-drinking country in the world,” Iyamulemye said, adding that opening coffee shops in both countries is a commendable effort that offers huge market opportunities for Uganda coffee.
“They (coffee shops) will also support Ugandan entrepreneurs in sourcing for markets,” Iyamulemye said, adding that the move to open coffee shops in Germany and Denmark is in line with the Coffee Roadmap launched by President Yoweri Museveni in 2017 with the aim of building structured demand for Uganda coffee through country-to-country deals.
Uganda through UCDA has embarked on a deliberate campaign to grow Uganda’s coffee demand in growing markets. Efforts are ongoing to have Uganda coffee sold in the United Kingdom, China, Turkey and United States of America among others. Cupping sessions have been held in some of these countries.
Globally, Uganda is ranked 3rd with the best coffee quality.
