Uganda’s State Minister of Tourism, Godfrey Kiwanda, on Tuesday officially launched a festive season campaign aimed at encouraging domestic tourism.
In campaign dubbed ‘Tulambule Christmas,’ Ugandans will be celebrating their experiences as they tour the country visiting tourist sites including National Parks, falls, cultural and others.
Kiwanda launched the campaign at Ndere Centre in Ntinda, in the capital, Kampala saying, sharing their experiences will open Uganda to the world as many visit the country’s iconic features .
“We are launching this campaign to market Uganda among Ugandans. This is the best chance, to use the festive season to sell Uganda,” Kiwanda said.
He added that as part of the campaign, they have entered and agreement with a host of top hotels and other institutions that will be partnering with the campaign to reward Ugandans.
Ugandans can win by sharing their experiences on social media platforms that have been created specifically for this period.
Kiwanda also used the day to appeal to East Africans and African across the continent to interest themselves in tourism and consider Uganda among their stops.
According to the Uganda Bureau of Statistics, Uganda received 1.8 million tourists in 2018, up from 1.4 million in 2017. In 2017, the 1.4 million arrivals injected about $1.4billion into the economy. This contributed to about 10 percent of the GDP.