Kwesé TV, Africa’s newest broadcast network on Tuesday launched its dynamic satellite TV service in Uganda, bringing a whole new world of premium sports and general entertainment content to market.
Kwese’s entry will be closely watched by already existing players such Star Times, MultChoice (Dstv and GOtv), Azam and Zuku among others.
However, Kwese’s entry into the pay Tv will largely benefit Ugandan consumers.
Staying true to its ambition to redefine TV in Africa, Kwesé has launched with an industry first payment model which will give Ugandan consumers the choice to purchase pay-as-you-watch subscription packages. This means Ugandans will now have the option to purchase three, seven or 30 day subscriptions to access Kwesé’s full programming line-up.
Last year, Kwesé’s free-to-air sports channel, Kwesé Free Sports was launched in Uganda.
Addressing journalists at Kabira Country Club, Herbert Mucunguzi, the General Manager Kwesé TV Uganda said the launch of Kwese TV introduces the broadcaster’s full offering to the market which will unlock fantastic general entertainment and sports programming for viewers of all ages.
He added that Ugandan audiences can now look forward to exclusive internationally acclaimed and popular channels such as DreamWorks, DTX, VICELAND and Diddy’s REVOLT as well as first-to-market content and popular televisions shows to cater to every viewing appetite.
Kwesé TV’s programming line-up will also include local free-to-air channels such as NBS, NTV, Bukedde and UBC, with additional channels to be made available in due course.
Kwesé TV will be banking on the innovative flexible payment model and its premium programming to penetrate the competitive Ugandan market.
“Kwesé’s appeal is not only its world-class content but also its innovative payment model which has never been adopted in this market. Never before has such premium content been available for as little as Shs17,000 for a three day subscription,” Mucunguzi said, adding: “At Kwesé we believe that world class content needs to be accessible to audiences not only through multiple platforms but also at affordable prices.”
He revealed that Kwesé is the only broadcaster to offer a ‘pay-as-you-view’ service that enables viewers to purchase three or seven day passes to its full channel bouquet, perfectly curated for every TV viewer’s lifestyle and budget.
“Whether you are a home-body, frequent traveler or never want to miss out on the latest live sports then Kwesé TV has a viewing package for you,” he said.
“African viewers have become increasingly more discerning and we cater to these diverse viewing appetites not only through premium content but also by means of a multi-platform broadcast offering which includes traditional TV, mobile apps and digital viewing options.”
Kwesé TV is currently available at branded dealer outlets both in urban centers and rural areas throughout the country and includes a free 30-day subscription for new installations.
Kwesé’s programing line-up has something for everyone, the broadcaster has also gathered the very best in news content from CNN International, Sky News, Africa News, and Al Jazeera to name a few.
Kwesé is a Pan-African entertainment company and is part of Econet Media stable, a subsidiary company of the globally networked Econet Group founded by billionaire Strive Masiyiwa.