Phiona Bridget Kyeru, 22, an Accountant from Busoga region has been crowned new Miss Tourism Uganda 2019/20, beating 24 contestants at the Grand finale held at Serena Hotel, Kampala on Friday, October 4.
Premah Prossy Agwang emerged first runners-up while Jean Coprise Akullo emerged 2nd runners-up.
Kyeru also walked away with a land title from Seema Properties and a white Noah Car from Pemba Sports Africa.
Other titles that were won included Miss Talent, Miss Sports, Miss Beach Beauty, Miss Popularity, Miss Congeniality, Miss Personality, Miss Conservation, Face of Breeze Serenity and Miss Photogenic.
The Guest of Honour, James Lutalo, Director at Ministry Tourism, who represented, Minister of Tourism Godfrey Kiwanda, urged the winners not to stop at the pageant but continue to promote tourism and inspire communities.
“I welcome you to the 7th edition of Miss Tourism Uganda. This is a public good that is promoted by the private sector and I really appreciate those that have invested in accommodation tourism. The sector revolves on product market, product diversification and,” he said.
“We encourage those that have not won to continue promoting Uganda and the request winners to be a representative of Uganda do community work and aspire for bigger challenges,” he added.
Clare Mugabi, Marketing Manager at Uganda Tourism Board, one of the sponsors of the event, said that as a government body mandated to promote tourism, they will continue supporting initiatives such as Miss Tourism. She urged the winners to be ambassadors of Uganda wherever they go.
“We pledge full support both financially and in-kind as we hope to continue supporting this initiative. The winners should be influencers to tell the beautiful story of the diverse culture and tourism products in Uganda,” she said
The late Dr. Miriam Mutagamba , the former Minister of Tourism, Wildlife and Antiquities revived Miss Tourism pageant after a long spell.
Kyeru works with Reign Ads in Kamwokya as an Assistant Accountant and hopes to graduate in December with a diploma in Cooperatives and Business Administration from Uganda Cooperative College, Tororo.
By Drake Nyamugabwa