Brendah Nambalirwa Tzadok, General Manager, Uganda.
M-KOPA Uganda, part of Africa’s leading technology company M-KOPA Ltd, has officially launched its pioneering “More Than a Phone” proposition. This is an innovative smartphone offering that combines premium digital access with built-in financial services designed to help Every Day Earners achieve success.
M-KOPA smartphones + “More than a Phone” represent a fundamental shift in how devices drive financial inclusion across Africa. Unlike traditional smartphones that simply connect users to the internet, M-KOPA’s devices are embedded with health insurance, affordable credit, and device protection. With an M-KOPA smartphone, customers can transform their financial circumstances by expanding their income generation opportunities and accessing essential insurance services.
For Uganda’s Every Day Earners, the millions of workers earning a daily income, owning a quality smartphone often comes with challenges such as high upfront costs and costly repairs. M-KOPA is changing this with flexible daily payment plans that mirror natural income flows, ensuring that more people can participate in an increasingly digital economy.
In a smartphone market where affordability alone is no longer enough, “More Than a Phone” sets M-KOPA apart by delivering real added value through bundled benefits. Each phone includes free hospital insurance and screen repair support, transforming an ordinary purchase into a long-term investment in progress.
“Our goal has always been to deliver more than just access to technology. We want to unlock real, tangible progress in the lives of our customers,” said Brendah Nambalirwa Tzadok, General Manager, Uganda. “By bundling health insurance and device protection into every smartphone loan, we’re helping Every Day Earners in Uganda stay connected, safe, and productive.”
The M-KOPA hospital cover, provided in partnership with insurtech company Turaco, includes:
- Free hospitalisation cover of up to UGX 750,000 per year
- Reimbursement of UGX 25,000 per night for up to 30 nights
- Available to customers who maintain an 80% or higher repayment rate on their smartphone loan
Additionally, every eligible customer who purchases a Samsung or M-KOPA phone will receive:
- One free broken screen repair within the loan period (6 or 12 months)
- Fast 10-day repair turnaround using quality replacement parts
“This is about recognising the realities our customers face. A cracked screen or unexpected medical bill shouldn’t derail someone’s progress,” added Nambalirwa Tzadok. “More Than a Phone is how we walk alongside our customers, every day.”
Since entering the Ugandan market, M-KOPA has financed smartphones for hundreds of thousands of customers. This supports the national goal of digital inclusion and inclusive economic growth. By making essential technology more affordable and meaningful, M-KOPA continues to strengthen its role as a partner in Uganda’s development journey.
