Sanyu FM (88.2) is set to rule airwaves in Uganda after its owners decided to recruit the most celebrated presenters in the country.
The Radio station falls under the Ruparelia Group of Companies owned by property mogul, Sudhir Ruparelia.
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The move to refurbish one of the oldest radio stations in Uganda follows the exit of senior staff aka untouchables who were forced out after protesting 25% salary cut by management.
To fill the void, the station’s management has gone on to hunt the best talent with Patrick Idringi, known as Patrick Salvado replacing James Onen aka Fat Boy on a temporary basis for one of the best breakfast Shows in Uganda that runs from 6-10am Monday to Friday.
The latest is that legendary Roger Mugisha has also joined Sanyu FM as Programs Director.
Tina Fierce who quit Vision Group’s Urban TV and Isaac Katende aka Kasuku, who quit Nation Media Group’s Dembe FM have also joined the rebranded Sanyu FM.
Sanyu FM is an urban youth station targeting the 18-35 year old in the ABC1-C2 socio-economic group and is currently under the stewardship of Rajiv Ruparelia as the Managing Director.
Sanyu FM workers recently laid down their tools protesting management’s proposal to cut their salaries by 25% due to COVID-19 pandemic that has hit the Ugandan economy and thus crippling advertising revenue for not only radio stations, but the entire media industry.
In an interview with our reporter, Rajiv Ruparelia, the Managing Director of the Ruparelia Group said Sanyu FM will even get better after the exit of some untouchables.
“Sanyu FM will even get better (after exit of some senior staff). Talented young presenters have an opportunity to shine. We are going to have the best presenters in town.” he said.
He added that the management’s proposal to cut salaries by 25% was well thought out to enable the company go through this tough period without laying off anybody.
“There’re no adverts now, no company wants to spend money on ads, and that’s where they mainly generate their salaries,” he said.
