British American Tobacco (BAT) Group has pledged an enhanced set of parental benefits to support new parents every step of the way across the world.
As part of the wider business transformation, we aim to shape our workplace to drive diversity and inclusion. We are incredibly proud that new parents at BAT will now enjoy significantly improved terms than the existing minimum legal requirements in many countries.
Branded Parents@BAT, the benefits are underpinned by three key pillars: the 16 weeks’ minimum paid maternity leave & a guaranteed return to work, Flexible work opportunities and online Parental Coaching support
BAT has extended Parents@BAT to all its employees across East & Central Africa, namely in Kenya, Rwanda, Uganda, Tanzania, Democratic Republic of Congo, Mauritius & La Reunion with application to both new and adoptive parents.
Changing attitudes to shared parental responsibility and modern family dynamics are shifting parental expectations globally. To continue attracting and retaining the very best talent, and to stay true to our values as a family-friendly employer, BAT Group will continually evolve its employee experience.
Commenting on the deployment of Parents@BAT, the Area Director for BAT East & Central Africa Area, Beverley Spencer-Obatoyinbo said;
“At BAT, we are continually transforming our workplace to adapt and be relevant in today’s world. It is critical we provide the relevant infrastructure to our teams for them to thrive and achieve full career potential. Parents, predominantly working mothers, have to choose or compromise between career and family. At BAT we believe in enabling parents’ personal and career journey.”
Head of Human Resources for East & Central Africa Area, Razeeah Belath said:
“Parents@BAT is a key enabler for the development and retention of more women into senior leadership roles.
Parenthood is a life changing event which can affect their professional space and
life
balance. With Parents@BAT, we not only coach new parents before returning to work but also
equip their line managers
to
better collaborate and assist
their transition.”
