John Paul Okwi (on the microphone), the Marketing Council Lead says that this year, the focus was centered on sustainability, as they looked at campaigns and projects that made good use of resources that were entrusted to marketers, and whether they made a return on investment sustainably.
Evolve Group Africa is set to host the third instalment of its annual Uganda Marketing Excellence Awards (UMEAS) this Friday13th Dec 2024.
The event will take place at the Kampala Serena Hotel, and will be a red carpet and black-tie affair, where outstanding performers in the marketing industry will be awarded under the theme, “Promoting sustainable Marketing.”
Evolve Africa, the UMEAS organisers have orchestrated these awards to cover every facet of the marketing profession, including sustainability, communications, digital, advertising, and public relations, for the last 4 years.
According to Shafique Ssemakula, the Evolve Africa Co-founder, this year’s UMEAS have explored how well brands, marketers, and their agency partners, leveraged different media channels, both digital and traditional, to create campaigns that made a powerful impact on their target audiences and businesses this year.
Come Friday, December 13, 2024, winners from the 12 categories of the 4th edition of the UMEAS will be awarded at what has been labeled as the Marketers Biggest Night!
Selection of Friday’s awards winners is ongoing, and it’s spearheaded by a six member Marketing Council, that comprises of renowned competent industry professionals, that was selected based on leadership, contribution towards the profession, experience and academic qualification.
The Marketing Council also determined all nominations.
The public voting is still on-going transparently on the UMEAS website, for six of the twelve categories of the UMEAS.
The public vote on the selected categories represented 40% of the final vote, while 60% stake resides with the Marketing council.
“The goal of establishing a Marketing Council was to ensure professionalism through the entire course of the process, credibility, transparency and fairness,” Ssemakula remarked.
The distinguished Marketing council includes Dr. Benedict Mugerwa, Ngulumi Immaculate Nabatte, John Paul Okwi, Rogers Anguzu, Barbara Arimi and Jackie Namara.
John Paul Okwi, the Marketing Council Lead noted that this year, the focus was centered on sustainability, as they looked at campaigns and projects that made good use of resources that were entrusted to marketers, and whether they made a return on investment sustainably.
The jury will be publishing a detailed report to explain their methodology for all stakeholders to review and understand why their brands will have performed the way they did.
Some of the top brands and agencies nominated under the 2024 UMEAS include; Uganda Breweries Ltd, Vivo Energy, I&M Bank Uganda, Johnnie Walker, Equity Bank, Stanbic Bank, Total Energies Uganda, Pivot Media & Marketing, Centenary Bank, Pepsi, Tusker Lite, Zeus the Agency, CFAO Mobility, Guinness, Post Bank, Buzz Group Africa, Unilever, Metropolitan Republic, Uganda Waragi, among others.
The UMEAS will also present a Marketing Pioneer Award that shall be announced at the Awards Gala this Friday.
