Charlotte Williams, Vice President of Content at LIONS
Uganda Advertising Association, an umbrella organization uniting Creative Communication, Advertising and Media Agencies in the country has officially been appointed as the official Cannes Lions Festival representation in Uganda by Ascential Events (Europe) Ltd, the official organizers of the global Festival and Awards.
Cannes Lions International Festival of Creativity is a global annual event aimed at recognizing, empowering and upskilling participants while aiming to streamline and professionalize the global advertising and creative communications industry.
With this appointment, Uganda Advertising Association will be responsible for running promotional activities intended to encourage new and continued entries in the Festivals, increase the number of delegates, enhance the profile of Cannes Lions’ content and training programmes, and endorse the Festivals’ value in the advertising community in Uganda. The Association will also represent Uganda at the annual invitation-only festival held usually between May and June at the Palais des Festivals et des Congrès, France.
Charlotte Williams, Vice President of Content at LIONS while addressing Association’s members and the media during the virtual launch said, “Uganda’s creative industry is a growing and promising space that we at Cannes are extremely excited about. With the Uganda Advertising Association as our Official Festival representative, we are looking forward to seeing increased participation from Uganda’s advertising agencies and creatives in the Festival and through this partnership, we hope to learn from Uganda and contribute to the Association’s vision of establishing a professional communication industry at world-class standards.”
Speaking at the same event, Frank Muthusi- the Chairman of the Uganda Advertising Association said, “We are very excited and privileged to have been appointed by Cannes Lions as their official Festival representatives in Uganda because this will open doors to opportunities for many of our members, both corporate and individual, and it will strengthen the spirit of competition and production of quality creative materials for our members to be able to compete on the global stage, putting Uganda on the global creativity map.”
The Association now has the exclusive opportunity to sponsor and organize the Cannes Young Lions Competition team selection for Uganda, and the selection of the student representative for the Territory to the exclusive Roger Hatchuel Academy which is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers by learning from the world’s greatest brands, creative minds and industry leaders.
The Cannes Lions International Festival of Creativity is considered the largest gathering of the advertising and creative communications industry
