A new name, a renewed promise: ‘Service Beyond Expectation’ continues under a new global identity.
First Insurance Company Limited (FICO), Uganda’s pioneering insurance company, has announced its transformation into Mirai General Insurance.
The launch event, held at Four Points by Sheraton Hotel in Kampala, last Friday was a vibrant affair, marking this thrilling transformation that ushers in a new era of global standards, innovation, and customer-focused service.
This exhilarating change follows FICO’s acquisition by Pride Global, a dynamic Singapore-based multinational insurance and financial services group. The new identity brings not only a fresh name but also a burst of vibrant energy and expanded capabilities, promising a brighter and more innovative future.
The name “Mirai,” inspired by the Japanese word for “future” or “new ray of hope,” perfectly captures the company’s renewed dedication to resilience, growth, and innovation. Uganda is the first country within the group to embrace this exciting new identity, with further positive transformations anticipated across Africa and Asia.
During the launch, Joseph Nsubuga, CEO of Mirai General Insurance, passionately emphasized the company’s unwavering commitment to excellence and progress:
“This transformation is more than a name change; it represents a thrilling shift in mindset from a local to a global perspective, delivering insurance services that meet international standards. Mirai symbolizes our ambition to offer world-class service while maintaining the trust and personalized attention that FICO was known for. With the support of Pride Global, we now have a broader platform to innovate, grow, and provide superior insurance solutions tailored to today’s evolving risks. We thank our loyal customers for their continued support. The best is yet to come!”
The transition to Mirai General Insurance will positively impact existing customers and their policies. Clients can look forward to enhanced service delivery, broader product offerings, and a more streamlined claims and customer service process. With increased investments in technology and talent, Mirai will continue to lead with integrity, transparency, and service excellence.
Key highlights of this positive transformation include an improved customer experience through a revamped, user-friendly digital platform and faster claims processing; the introduction of specialized insurance products for emerging risks and sectors; an expanded national footprint with over 200 agencies across Uganda; access to global expertise combined with local insight through Pride Global’s backing; and the establishment of a dedicated marketing and client experience team focused on enhancing customer satisfaction and education.
At its core, the Mirai brand represents hope, transformation, and forward momentum. It is driven by a philosophy of putting people first, tailoring insurance services for everyone, fostering teamwork, and staying agile in the face of change. The promise of “Service Beyond Expectation” remains central, now supported by deeper resources and a broader vision.
As a proud member of the Uganda Insurers Association and under the Pride Global umbrella, Mirai General Insurance reaffirms its role as a reliable and customer-focused insurer, empowering individuals, and businesses to manage risk with confidence.
This positive transformation marks the beginning of a new chapter defined by innovation, collaboration, and trust. With over 30 years of legacy and the energy of a revitalized brand, Mirai is ready to redefine insurance in Uganda and beyond.
